Tag Archives: Smore

Latest Newsletters from the Media Center

Through blood, sweat, tears (ok, not really, but it sounds dramatic), I have finally been able to get some newsletters done for my staff and students. I would love to embed them into my blog so you wouldn’t have to follow links and go through all of the extra steps, but (alas) it will not work in WordPress. Sorry. Smore.com does a great job. I, of course, wish it would work more seamlessly with My Big Campus and WordPress. The issue doesn’t seem to be with Smore.

Here is the link to my October 2014 Staff Newsletter

Here is the link to my October 2014 Student Newsletter

I am doing these newsletters for a few reasons.

1. It is part of my evaluation dealing with effective communication with staff and students (state-driven evaluation).

2. It is part of my evaluation with Individual Professional Development Goals (school-driven evaluation).

3. Most importantly…I just wanted to do this. The library has so many things to offer, but I haven’t really done a good job in getting that word across to the students and staff. This is just a small step, but hopefully it’s a step in the right direction.

Onward and Upward!!

 

Currently reading: Fat Boy vs. the Cheerleaders by Geoff Herbach

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Filed under Librarianship, Rural Library, School Library

Marketing 101

I have never taken a marketing class. I don’t know much about branding, marketing plans, product positioning, etc. Those things weren’t covered in my library classes. However, I do know that I need to have great products (books) in order to create interest in a target audience (staff and students). I need good signage to make my library user-friendly. And I need to communicate to my larger audience. Here’s where it gets tricky. What is my most effective way to communicate?

I am currently trying the following things:

1. Staff newsletter: Each month I create a newsletter through Smore. It’s free! (Free is always good.) I can list upcoming events, new DVDs just purchased, new books, fun dates to remember, etc. I usually include a YouTube book trailer as well. I make my own book trailers on Animoto through my FREE educator’s account. I’ve made a lot of trailers and am working on getting them onto my YouTube Channel. Check out my February newsletter.

2. My Big Campus: The big push for student communication in our school is to fully implement My Big Campus by August 2014. It has its ups and downs, but is supposed to be user friendly. My problem? How do I let the kids know to join my site? This is why I need to take a marketing class. Will simple signs work? Should I send out an announcement for a daily p.a. system? Should I recruit kids to “pass the word”. Will a big display in the library catch their eye? Oh, what a dilemma…(insert heavy sigh with back of hand raised to forehead).

My oldest son is majoring in Entrepreneurship in college. I think it’s time to have a little chat. Maybe I can bribe him with homemade cookies and a 3-month supply of coffee.

Onward and upward!

Currently reading: Proxy by Alex London

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